Progressive Web Apps: The Future of Mobile Web Put simply, these are programmes combines a website and an app, for instance, using Web Spotify, Instagram Stories, and YouTube Background Streaming in a browser without users having to download the app. Using PWA cuts the cost of having to develop an app. Increased Engagement Higher Ad […]
A business which has been in the industry for many years trading under a same trade name will most often acquire goodwill and reputation in the eyes of its customers. The brand and/or trademark carried under the said business will often be one of the most important deciding factors of customers as they will equate […]
2020 Business Improvements You Can Do Now 1. Automate Your Business Many people think that automated systems are a luxury that is only for bigger businesses, but in today’s competitive world, it is much need for every small business.Some tasks which are repeated daily such as invoices, business expenses and travel lists to make the […]
Adidas loses Battle of the 3 Stripes The case dates back to 2014 when, the famous German producer of sports goods, in order to extend the protection scope of its well know and already registered trademark with the sign of the three inclined strips, successfully registers the figurative trademark alongside the European Intellectual Property Office (EUIPO), composed by three […]
Accelerated Mobile Pages (AMP): What You Need to Know Coding to develop websites in a smooth and strategic way is a complex activity. As users, we often take for granted how much technology, money, and manpower is required to make living in the tech world faster and easier for consumers. According to data collected by […]
A trademark is a distinctive symbol that identifies particular goods or services of a trader to the general public, for example: M for McDonalds and Siren device for Starbucks. The proprietor of the registered trademark will then have all the benefits, remedies and protection afforded by the Trade Mark Law in the respective country. Filing […]
Patent annuity is the fee that is paid to a patent office to maintain a granted patent or patent application in force. It is also known as patent renewal fee or patent maintenance fee. Patent annuity payment differ from one country to another in the sense that some countries such as Malaysia, China, Taiwan, Vietnam, […]
Every person or object needs a name for the purpose of identification. A product or a service is no different. Ask a Cola drinker which brand he prefers, and the response is likely to be either ‘Coke’ or ‘Pepsi’. In the market for the Cola beverage, these are the two most distinctive names with the […]
Lets go back to the Cola example.Perhaps you stop reading for a while and asked someone which brand of Cola they preferred. We are still sure that their answer was either Coke or Pepsi. Why not any other names, like Ezy Cola, for example? This brings us to the issue of why, and how, a […]
While there will never be a hundred percent guarantee as to which mark will work best, following some basic guidelines in selecting a trademark will be helpful. As a general rule, avoid terms that are descriptive of your product or service e.g. ‘Superior Mix’ for a pancake or pastry mix, or ‘Beautiful’ for a cosmetics range. Other […]
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