Accelerated Mobile Pages (AMP): What You Need to Know

Coding to develop websites in a smooth and strategic way is a complex activity. As users, we often take for granted how much technology, money, and manpower is required to make living in the tech world faster and easier for consumers.

According to data collected by Akamai, “40 percent of shoppers will wait no more than three seconds before abandoning a retail or travel site”.

A smooth and fast website increases conversion and user satisfaction, and slow websites leave a strong and lasting dissatisfaction.

What is Accelerated Mobile Pages (AMPs)

The main idea is that a handful of codes and structural changes can make your site load up to 4 times faster and uses 8 times less data, no matter what type of mobile device the user is browsing on.

In general, AMPs benefit companies who earn advertising revenue from their websites. With faster web performance, advertisements load quickly and smoothly along the main content that would otherwise take a long time to load, particularly on smartphones and tablets. Opportunities for both advertisers and webmasters to make revenue from page visitors are apparent with AMPs.

The Potential

The main benefit of AMPs is the ability to service the rising needs for online speed for both users and web hosts.

Initially, AMP focuses on search engines such as Google to increase the speed of mobile search results, both typed and voice searches. However, AMP is also very relevant for e-commerce businesses for which items and ads can appear at well-suited positions on a page at almost instantaneous speeds.

Given that search results are so closely intertwined with webpages in terms of advertisements and first page results and increasing non-PC internet browsing, search engines like Google prioritizes AMPs to keep people interested in their ad network.

Large e-commerce websites namely eBay enhances the shopping experiences by “AMP-ing” popular queries such as “camera drones” and “Sony PlayStation”.

As with an evolutionary change in modern methods of trade and commerce, businesses need to pay attention to AMP and adjust accordingly. Over time, it will be a main influencing factor as Google has been recommending mobile-responsive websites. Businesses may find that AMP implementation will reach its tipping point in Malaysia in early 2020.