2. Boost Your Online Presence
Simple updates to your website and social media pages can make a big difference. These can include switching up the image on your landing page, Facebook banner, the ‘About Us’ section and tidying your social media posts into albums. Things like these make your page fresh and updated, encouraging users to return to the page for resources.
Another tip is to make sure your contact information is updated and clearly visible on each page. When an interested customer calls or emails you, be sure to offer them excellent customer service by responding right away and resolving their concerns.
One other useful marketing trend and one of the best advertising tactics for small businesses is local SEO (search engine optimization). This article gives you all the tips you need to quickly get started on optimizing your small business for local search. SEO is the marketing process to make your content visible to search engines and more valuable to users, thereby attracting traffic to your content and revenue to your business.